Visualizing NYT Discourse – Design Iteration 3
tags: info graphics NYT API process visualization vox populi
posted by Zeke Shore on Mar 1st, 2010
The last design iteration I wrote about a couple weeks ago started to take a departure from earlier iterations by exploring the idea of representing the personality of every comment on the New York Times website (that relates to any given topic) as it’s own entity, and visually describing it’s sentiment or personality.
After reflecting back on our original reasons for wanting to visualize online discussions, our thesis question really centers around how can the ‘Vox Populi‘ still be heard as reader participation in the journalistic process scales to hundreds of thousands of comments spread across hundreds of articles and blog posts for even just one news source.
So this resulted in a design prototype that involved rendering comments for a given topic as balls swarming around the article that seeded the conversation, representing sentiment with color, opacity, and speed of movement, describing each comment’s polarity (how positive or negative), strength (strong or weak) and activity (active or passive) respectively.
While this iteration was both readable and interesting to look at, it suffered in terms of scalability. We could realistically only look at a couple conversations at a time for any given topic. So the next phase of the design process involved trying pull some of the more successful aspects of this iteration into a more real estate friendly composition. The logical progression of this involved breaking conversation into a linear organization (all of the following mock ups are not visualizing real data, but rather serving as design explorations).
Of course horizontal flows of information are rarely web-friendly, despite it being a logical way to organize content chronologically. So this quickly evolved into a vertical orientation, and opened the door for exploring the concept of possibly showing when commenters reference each other within a conversation.
